Atria strategy

  • We are number one or number two in the markets we operate in and thus bring value to our shareholders.
  • Our brands are number one or number two in the minds of customers in the existing fresh food markets as well as emerging meat product and meat industry markets.
  • We are our customers’ most preferred partner in the existing fresh food markets as well as emerging meat product and meat industry markets.
  • We are the most efficient and streamlined company in the industry.
  • We are the best employer; our tools are good management and systematic development of skills based on our strategy.


Atria’s mission

Good food – better mood.


Atria's Vision 2012 

  • Atria is the first choice for consumers and customers in fresh foods in the Baltic Sea region and European Russia.
  • We are the market leader or number two in all of our business areas. Thus, we are the best creator of sustainable shareholder value.
  • Our brands are among the two best-known brands in the existing fresh food markets as well as emerging meat product and meat industry markets.
  • We are our customers’ most preferred partner in the existing fresh food markets as well as emerging meat product and meat industry markets.

We are the most efficient and streamlined company in the industry.We are the best employer. Our tools are good management and systematic development of skills based on our strategy.

Atria Plc’s economic objectives
  •  EBIT 5%
  •  Equity ratio 40%
  •  International operations 50%
  •  Return on equity 12%
  •  Distribution of dividends 50% of the profit of the period  

Atria’s values

- Atria's profitability and pioneering spirit
- Cost-efficiency
- Consumer and customer focus
- Individual and co-operative initiative
- Networking – teamworking